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Education





            Even  the  simplest  POS  system   Our industry has evolved and will continue to do so. Integrated payments and
            is an investment. It must serve   POS systems will evolve as well. By understanding these basic facts, you can be
            the business's current needs but   successful today and into the future.
            be able to expand for upcoming,
            near-term needs. By asking mer-   Jeff Fortney is senior vice president of business development and partnerships for TouchSuite LLC, a
            chants what they foresee need-
            ing, you can identify appropriate   fintech company providing POS systems, payment processing, SEO solutions, working capital and
            choices, and let them choose the   marketing services to small and midsize businesses. A long-time payments industry professional
            best solution. It may be a bicycle,   and mentor, Jeff focuses on strengthening and developing corporate partnerships and evaluating
            a Honda Civic or a Rolls Royce,   new business to drive strategic growth. He can be reached at jfortney@touchsuite.com.
            but let merchants make the
            choice.

         •  Don't let the solution drive the
            sale; it's the relationship that                        It’s a War out there!
            matters. It's important to meet
            the needs of your merchant. But                Time to Band together with the Band of ISO’s
            that is just a part of the sale.

             Finding the right solution may
             require research on your part,
             and that takes time. And your
             time has a cost. Don't invest that
             time unless all other aspects of
             the sale are addressed. Has the
             prospect committed to all oth-
             er parts of the  sale, including
             processing costs  and  the  costs
             of the POS? Ask this question
             during the conversation: If I am
             able to address your needs with
             the POS, are you in a position to        The Merchant Store Presents the ISO Co-op
             move forward on the process-
             ing?
                                                                   Best Buy Rates in the business!
         •  Have the right tools in your              Customer Service that is actually a service to the customers!
             toolbox. When selling merchant
             services, we all have a toolbox                           True Revenue sharing
             filled with solutions needed
             to help with a sale. In the past,                    Join today for a better Tomorrow!
             one POS solution was likely
             all a MLS would offer. Today,             The Merchant Store Promise:
             you must have basic, working              • 60 - 80% commission
             knowledge of a cloud-based so-            • Transaction fees: 4 cents!
             lution, a server-based solution           • $5.00 service fee
             and a SaaS solution.                      • Up-front bonus ( does not effect split )
                                                       • True revenue sharing!
             It is not necessary to be an ex-          • Wholesale equipment pricing!
             pert on any of these solutions,           • Free Terminal and POS placement options!
             but being able to explain them            • And, one-on-one support, when and how you need it!
             in layman's terms will help
             move a sale along. Just remem-        Real partner solutions for Career minded agents!
             ber, don't sell only a square peg.
             And if merchants have needs                                        To setup your custom agent program,
             not served by your options,              TheMerchantStore                  Contact us at: 844.898.2884
             don't walk away: conduct re-             Minding your business  or Visit our website: MerchantCoOp.com
             search instead.

                                               LIFETIME RESIDUALS  ::  UP-FRONT CASH  ::   WHOLESALE EQUIPMENT

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