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NewProducts

Company: Vesta Corp.
Product: Guaranteed Payments
Website: www.trustvesta.com
Contact: sales@trustvesta.com

Ecommerce solution

removes chargeback liability

esta, a global provider of fraud protection and risk and delivering an exceptional buying experience to
secure payment solutions, created Guaranteed their customers, Hynes stated. Participating merchants
Payments, a solution designed to guarantee are assigned dedicated Vesta relationship managers and
V funds for card-not-present (CNP) transactions. a secure customer portal where they can view real-time
Participating merchants have zero liability for fraud-relat- transaction activity and manage data in graphical and
ed chargebacks, which is helping some of the world's tabular formats in a variety of customizable reports.
largest retailers maximize revenue, according to company
representatives. Diverse value chain
Hynes mentioned that in addition to working with channel
"Vesta pioneered fully guaranteed card-not-present partners throughout the United States, Vesta is bringing
transactions for the telecommunications industry," said significant revenue opportunities to developing areas of
Ron Hynes, president at Vesta. "Now we're applying our the world, such as Latin America, where approval rates are
core capabilities to the broader ecommerce, CNP space. By much lower. He added that Vesta's Guaranteed Payments
leveraging our massive capabilities in data science, machine platform provides the following features and guarantees:
learning and fraud detection, we are helping merchants
enhance their approval ratings, which is the flip side of • Guaranteed transactions: Merchants pay no fees
fraud prevention." and have no liability for accepted transactions in rare
cases of fraudulent activity.
In addition to boosting revenue through increased
approvals, Vesta's solutions facilitate a seamless customer • No chargeback liability: Merchants pay no fines or
experience while reducing operational costs and eliminating fees related to chargebacks, third-party fraud and
losses due to fraud, Hynes noted. Available worldwide in unauthorized charges.
multiple languages, Vesta's Guaranteed Payments solution
is compatible with hosted shopping cart plugins and simple • Advanced risk intelligence: Merchants receive
to integrate, he added. real-time fraud decisioning and protection through
Vesta's proprietary, global risk database.
Enhanced security, reporting
• Rapid deployment: Vesta's drop-in SDKs enable
Noting that the fraud risk is accelerating at the same rate rapid development and deployment.
as ecommerce transaction volumes, Hynes pointed out that
Vesta solutions eliminate fraud risk while reducing friction, • Gateway option: Vesta's Guaranteed Gateway
which enables merchants who sell online to focus on core pairs fraud prevention with e-commerce payment
business priorities. processing to simplify merchant operations through
a single point of integration. The gateway uses
"When someone works with us, we own the risk and we tokenization and point-to-point encryption for
look at every one of your merchant's transactions," Hynes CNP transactions and supports multiple currencies
said. "We can use up to 250 data points to judge a single through its network of payment partners.
transaction and we do this in a seamless manner, so the
customer isn't waiting for an approval or decline. We "When the holidays roll around and a consumer is buying a
have the courage of our convictions, that if we say yes to a TV for someone and gets declined, the merchant may have
transaction, your merchant has no risk of fraud." prevented fraud but has sacrificed customer lifetime value,
because that person will never come back to their store,"
Vesta guarantees more than $15 billion in annual Hynes said. "Wouldn't it be better to sell that TV without
transactions, empowering merchants by eliminating fraud any fear of fraud?"

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