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and new technologies, all the way through to processing, saturation and growing comfort with using them to make
banking and treasury management. Get involved and payments are contributing factors, researchers found.
learn with enthusiasm.
What's next for BillPro? Despite solid gains in mobile online purchases, merchants
have struggled to create native app experiences that
We have quite a few things currently in progress that we attract and retain shoppers. Demand for speedy checkout,
are excited to be announcing soon: multiple payment options and immersive shopping
experiences is expected to further drive mobile online
• BillPro opened cross-border payment services in retail payments to a projected $320 billion by 2020, Javelin
Europe recently, and we are already expanding noted.
services in this region to include direct acquiring
and issuing as well as banking and international According to Javelin, mobile browsers have outpaced
bank account number services. merchants' native apps when consumers make purchases,
generating $75.3 billion compared with $46.9 billion in
• We've been working very hard behind closed total 2015 revenues, respectively.
doors to build a revolutionary payments platform
for the e-commerce industry and will be rolling Analysts and online merchants are optimistic about
this out over the next year across Western Europe mobile online commerce this holiday season and beyond.
and then Eastern Europe. "With the holiday shopping season upon us, retailers must
stay off of consumers' naughty list by meeting consumers'
• The company is expanding both the Australian mobile shopping expectations for a streamlined experience
and European teams, and we are in the process of and fast and secure checkout options," said Emmett
adding new regional management teams in local Higdon, Director of Mobile at Javelin.
European markets.
Some merchants already have a competitive advantage.
• BillPro has also been finalizing strong "Cutting edge retailers like Adidas, Nordstrom, and
partnerships in the United States with a number Sephora are also using augmented and virtual reality
of leading e-commerce technology providers to provide shoppers with mobile-exclusive experiences,
who leverage BillPro's high-level gateway and enabling them to preview purchases in their own homes
acquiring services to deliver a whole new set of and virtually 'try' products before making a decision,"
solutions to the U.S. market. Higdon said.
The Mobile Buzz: Looking ahead to 2017, researchers at Zenith forecast
an estimated 75 percent of global Internet use will be
Smartphone ecommerce conducted on mobile devices. "Mobile devices are already
on the rise the primary means of accessing the Internet across the
world," said Jonathan Barnard, Head of Forecasting at
A recent Javelin Strategy & Research report Zenith. "Countries in Western Europe, Asia and North
revealed mobile ecommerce via apps and America are leading the transition, but mobile technology
browsers surged to over $120 billion in 2015, is spreading rapidly everywhere."
and smartphones generated 70 cents of every
$1 spent in mobile ecommerce. Increasing smartphone Zenith noted that in 2012, just 23 percent of the population
in the 60 markets it studies owned smartphones.
"Smartphone penetration has now reached 56 percent, an
increase of 2.4 times over four years, and we forecast it
to rise to 63 percent by 2018," stated Zenith in its mobile
forecast.
Globally, Spain (85 percent), Hong Kong (79 percent), China
(76 percent), the United States (74 percent), Italy and India
(73 percent each) now lead mobile Internet consumption,
according to Zenith. By 2018, China is expected to top the
list at 89 percent mobile Internet use, followed by China
(87 percent), Spain (86 percent), the United States and Italy
(83 percent each) and India (82 percent).
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