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NewProducts
Company: OmnyPay Inc. needs a POS identifier and quick response (QR) code
Product: Contextual Commerce to initiate the checkout.
Platform
Website: www.omnypay.net • Mobile commerce: The cloud-based platform's
Contact: info@omnypay.net multifactor authentication enables shoppers to check
out securely from anywhere in the store, eliminating
Personalized, mobile, wait lines and reducing the risk of shopping cart
abandonment.
in-store shopping
• PCI compliance: The platform is a Payment Card
S an Francisco-based OmnyPay Inc. launched the Industry (PCI) Data Security Standard (DSS)-
Contextual Commerce Platform, a digital com- compliant system that keeps the entire consumer data
merce solution designed to consolidate personal- stream in the cloud and outside the scope of physical
ized offers into a single scan on a mobile device. store environments, mobile devices and public data
The service can help retailers simplify checkouts while networks.
improving margins and customer longevity, the company
stated. "We've addressed four top concerns of today's retail- • Data analytics: The platform provides a broad set of
ers," said Amitaabh Malhotra, Chief Marketing Officer at customer shopping and marketing data to retailers
OmnyPay. "OmnyPay's open platform supports all mobile that can be used to strengthen customer loyalty while
carriers and operating systems, eliminating expensive protecting and securing related data, user credentials
equipment upgrade cycles, replacing restrictive POS sys- and personally identifiable information.
tems and enabling retailers to simplify checkouts while
encouraging customers to use lower-cost payment meth- • API-driven platform integration: OmnyPay's
ods." open cloud platform and application programming
interface (API) libraries can be easily integrated
Powered by OmnyPay with leading vendors to deliver loyalty, payments
and coupons, and location-based services, customer
OmnyPay noted that leading U.S. retailers have built mobile relationship management and social messaging
apps on the OmnyPay platform to provide a consistent features.
experience across all channels. Retail apps powered by
OmnyPay provide a variety of products in-store, online and Upgraded shopping
directly from brands. Shoppers can redeem loyalty, rewards,
offers and payments at the POS or by self-service checkout OmnyPay also pointed out that it unifies each touchpoint
on mobile phones. Retailers have leveraged the OmnyPay of the consumer experience into a continuous shopping
platform and dynamic pricing capabilities to enhance day- experience. Following are some examples OmnyPay
to-day operations and customer experience without having provided:
to invest in costly upgrades to legacy systems and core
infrastructures. The platform's flexible architecture is easy • At home: Shoppers can create and edit profiles and
to integrate, enabling retailers to launch a full mobile app preferences, and select payment tenders and items of
in a matter of weeks, software developers reported. interest on the mobile app.
API libraries, solution sets • In-store browsing: Shoppers in a store are prompted
to download/open the mobile app to receive location-
OmnyPay said its contextual commerce platform enables relevant information, including placement of items in
large retailers to create a fully branded, interactive digital the store and real-time inventory.
commerce ecosystem that encourages consumers to use
their mobile phones throughout all phases of shopping, • In-store checkout: Shoppers connected to in-store
including in-store, online and in-app experiences. OmnyPay checkout systems receive updates and relevant offers
added that its digital commerce platform additionally based on their shopper profiles.
offers:
• Online ecommerce: Shoppers can view offers on a
• Payment method optimization: The platform enables dashboard and check out via a web-based cart.
retailers to drive traffic to low-cost payment options
by introducing shopper incentives at checkout. • In-app commerce: Shoppers can use their dashboard
and one-touch checkout in the mobile app.
• Dynamic checkout: OmnyPay can link a shopper's
mobile device, retailer back-end and retailer in-store • Virtual aisle: Shoppers can view and purchase items
POS system in real time, enabling the retailer to identify on the mobile web, checking out with their stored
the shopper and shopper history and preferences, credentials in a single scan.
to automatically and digitally synchronize relevant
offers, coupons and promotions. The shopper only • Smart posters: OmnyPay's QR code scheme can make
any scannable surface into a point of commerce.
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"OmnyPay's contextual commerce platform transforms
a simple smartphone into a digital shopping channel
that builds long-term relationships between retailers and
customers," Malhotra said.
