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CompanyProfile

Automating the invoice-to-payment process

hat happens when a resourceful payments
entrepreneur identifies a client-side opera-
tions gap that can be automated to save cli-
W ents time and money? For Thomas Aronica,
founder of Skybank Financial and Biller Genie, the
answer was easy: create a technology enterprise to archi-
tect the solution.
Aronica launched Biller Genie in August 2018,
headquartering the company in Miami. His ambition
was to design a technology solution that streamlined the
business invoicing and follow-up process, seamlessly
moving payments through the entire accounts receivable ISO/MLS contact:
process, and ultimately delivering the right data to all the Thomas Aronic
right places. The firm has a team of twenty, and Aronica Founder and Chief Executive Officer
predicts the group will double in size in 2020. According
to a company statement, the Biller Genie platform 305-615-2125
"eliminates costly human errors while empowering greensheet@billergenie.com
companies to effectively manage cash flow."

In the spirit of delivering on its promise, Biller Genie is
well on its way to proving its worth. This year, Biller Genie really needed a solution and could use Biller Genie like a
has been recognized as an early-stage innovator multiple tool in their tool belt to market to their customers," he said.
times. For example, the company was honored in both the "It allows them to have a more sophisticated payments
CPA Practice Advisor Technology Innovation awards and conversation, translating into higher volumes at higher
in Nacha – The Electronic Payments Association NexTen margins.
awards. In addition, Biller Genie was recently accepted
into the Money20/20 Startup Academy. Aronica indicated his business development team doesn't
even have to know what interchange is. "We don't ever
Building the bridge have the price conversation," he said. "Our system is free,

According to Aronica, who serves as the company's chief and our flat-rate pricing is better than the big guys, so
executive officer, Biller Genie is "a gateway on steroids, and we've been able to change the nature of the conversation
at the end of the day, we're that link between the financial and eliminate that price talk."
network and the merchant's accounting software."
Aronica characterized Biller Genie's greatest values as He also characterized Biller Genie as, "so much more than
"acceleration of cash flow and shortening the invoice- a QuickBooks plugin." He added that the firm backs this
to-cash cycle, eliminating or significantly reducing claim with integrations and an ambition to become fully
administrative work, and improving the customer agnostic. "We have five different software integrations
experience." He also indicated his team took several already and expect to have 25 in place by the end of first
months to build and beta test the new Biller Genie quarter 2020," he said. "Our connection is seamless, we're
platform before stepping out with its formal launch in not limited by a single architecture, and we do all the
early 2019. workflow on our side, then just push the information
back into the business software."
"We wanted to make sure the system was functioning
exactly the way we expected it to," Aronica stated. "We In addition to expanding the number of software
only released it to a small section of the community so we applications Biller Genie is linked with, Aronica
could do quality assurance testing before our full-scale anticipates the coming year will bring additional
launch." Aronica said phase one of that launch was all automation. "Today, we can automate email and paper,
about "building a direct sales channel," which included and we're adding text messaging as well as an electronic
"establishing an online presence in app stores, building data interchange feature into next year," he said. "We also
the brand and driving traffic online." plan to add peer-to-peer and cash payment solutions, as
well as foreign currency conversion."
Unique payments proposition
Aronica believes Biller Genie is well-positioned to keep
Additional market needs have also presented themselves innovating, limited only by the company's own creativ-
to Aronica. "It became apparent the payments community ity.

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