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Feature

The Green Sheet interviews

Patrice Boffa

is no risk in an increase in blocked good traffic due to
us offering a warranty. Additionally, we provide rapid
remediation to minimize the impact of credential stuffing
attacks. When an incident occurs, our customers receive
guaranteed priority response and remediation within 48
hours.
How are your clients and channel
partners reacting to this solution?

Feedback so far has been overwhelmingly positive.
Customers appreciate that we go above and beyond to be
a true partner with them, and they see that this warranty
means we really stand behind our product. This is a value-
add that we bake into our professional services package.
Additionally, we have heard from prospects, analysts,
and other industry experts who have reached out and
rkose Labs, an online fraud prevention tech- expressed—quite honestly—their shock that a security
nology provider, is offering customers a com- vendor would offer such a warranty. Many people have
mercial guarantee against stuffing attacks. given us feedback that this is a game-changer.
A Unveiled Aug. 10, 2021, the Credential Stuffing How do you expect this warranty to
Warranty covers up to $1 million of customer response enhance your client relationships?
expenses to pernicious attacks that use automation to test
massive amounts of usernames and passwords, the com-
pany stated. Patrice Boffa, vice president of customer suc- The login is one of the most attacked customer touchpoints
cess at Arkose Labs, shared additional insights about the and is on the rise. If we can help our clients improve their
new service with The Green Sheet. Following are excerpts businesses by making it easier for their users to log into an
from his interview. account safely and quickly, then we're doing our job and
thereby helping them improve their customer experience.
What is unique about this warranty and how That in turn deepens the relationship we have with our
does it change the credential stuffing game? clients, because they see we are invested in their success.

Despite a host of technologies trying to solve the issue of There are a lot of solutions out there trying to solve this,
credential stuffing—a major driver of compromised user but the reality is that businesses are still being attacked.
accounts today—this is the very first time that a vendor has We're confident that our approach is the best solution
been able to offer warranty on their solution in this area. to this problem and backing that approach with this
Arkose Labs will now cover up to $1 million in response warranty will make a difference.
costs in the event of a successful credential stuffing attack. How are you coaching your channel partners
to position this service to their customers?
We believe this will shake up the vendor community
long-term, with companies coming under increasing
pressure to stand behind their product claims rather than We have created a whole host of materials and documents
offering their best efforts. The reason we are able to do for our folks internally and channel partners so they can
this is because we have clear data on the efficacy of our easily convey the ins and outs of this warranty without
solution, and our product has a definitive way to identify getting bogged down with legalese.
bot traffic, rather than a more probabilistic approach.
We have created a FAQ document designed to address
Our warranty provides commercial assurance that Arkose common questions, a one-pager highlighting key aspects
Labs will deliver the most robust protection against of the warranty and what it does and doesn't cover and
credential stuffing attacks available on the market today. when it would trigger, and even a short quiz to make
What's more, we are able to do this in a completely user- sure everyone knows the basics. We wanted to make it as
centric approach—legitimate consumers are never blocked easy as possible for our partners to be able to convey the
and rarely experience user interdiction. As a result, there benefits of the warranty.

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