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NewProducts
NewProducts

Expand reach with agile, simple

cross-border payments

money on the platform and set spending limits on the One
Touch platform. The solution also provides merchants with
analytics, enhanced reporting and fraud alerts that meet
the latest industry security and compliance standards.

One Touch, multiple uses
Describing AstroPay as an end-user focused company,
Lijtenstein stated that One Touch reflects the company's
stroPay, a global payment solution provid- innovative approach to engineering and product design.
er, launched One Touch, a payments solution "We design every step of the payment process to provide the
designed to provide immediate, simple, secure best user experience possible by listening to our customers
A payments for merchants and their customers. and connecting with them, as well as being agile to easily
The solution is backed by the company's expertise in devel- adapt to changes," he said. "We develop the user journey
oping markets and their related regulations, cultural back- according to clients' feedback and to data obtained from
grounds and social needs, according to Mikael Lijtenstein, different tools, including A/B testing."
CEO of AstroPay.
In addition to providing merchants with a wide range of
"We established AstroPay to help consumers and payment methods, One Touch identifies users from a single
businesses, including a great number of the unbanked and code, reducing risk, maximizing control and providing
businesses in [emerging regions and countries] navigate valuable customer insights, Lijtenstein added. AstroPay
specific market needs and challenges," Lijtenstein said. merchants reach more than 3.5 million users from a single
"We pride ourselves on our experience in developing user- integration, allowing them to offer preferred payment
oriented solutions, by understanding consumers' culture, methods in each market, he added.
their way of living, their likes and most common activities." Reseller, partner opportunities
Lijtenstein further noted that AstroPay's multicultural and
multilingual capabilities foster trust with channel partners AstroPay offers unique opportunities to channel partners
and customers. The company's dedicated teams analyze and resellers, Lijtenstein pointed out, including the ability
user behaviors, requests and feedback in respective markets to create AstroPay cards for any amount in a desired
to make informed, data-driven decisions and optimize the currency and instantly send them to customers. Enrolled
customer experience, he said. AstroPay partners and resellers can increase revenue with
sales commissions as they expand global reach, he added.
One-touch global commerce AstroPay's focus on international transactions addresses
Lijtenstein noted that AstroPay's cross-border payments the complexities and unique requirements of local
expertise also builds trust and confidence by enabling users markets while offering fast and efficient solutions through
to choose their preferred payment methods across different thousands of consumer-recognized payment methods,
countries and regions. Customers who use AstroPay benefit Lijtenstein noted.
from a network of renowned payment method providers,
including Pix in Brazil, PhonePe in India, and M-Pesa in "We are a B2C company that focuses on delivering the
Kenya, he stated. best user experience for customers," Lijtenstein said. "To
increase the conversion rate, it is important to provide a
With a strong focus on the payments journey and end-user journey that is frictionless and as natural as possible for
orientation, AstroPay aspires to generate greater fluency the users. We believe the user experience needs to offer an
and less friction in merchant and customers interaction intuitive workflow where customers feel at ease and are
with One Touch, which provides merchants with a single- able to pay in simple and single few steps."
access view of customer information, the company stated,
adding that One Touch merchants identify customers via
a single code and simple integration that requires little Company: AstroPay
to no IT oversight. The solution facilitates greater control Product: One Touch
over transactions and minimizes risk. AstroPay's One
Touch automatic enrollment channel approves customers Website: www.astropay.com
and automatically approves recurring users through KYC Contact: commercial@astropay.com
verification. AstroPay users can deposit and withdraw

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