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NewProducts
NewProducts

Optimize mobile marketing with real-time,

right-time notifications

traffic and optimize user experience," Shackleton said. "By
taking advantage of our real-time delivery and 40-plus data
signals, apps can send notifications at the exact moment
users are most likely to click on them."

Leveraging advanced technology
Rather than blasting out notifications at random times,
apps can fine tune notification delivery by assessing a
user's location, patterns of device and battery usage, Wi-
penBack launched the Mobile Engagement Fi connectivity and ringtone volume strength, Shackleton
Platform, a mobile edge computing solution noted. The OpenBack mobile engagement platform can
designed to improve mobile app messaging provide additional insights, such as whether a device
O while maintaining data privacy compliance. headphone jack is in use. The platform can also use a
Mobile carriers, media outlets, gaming platforms and device's locks screen, which he described as an important
healthcare providers throughout the world use the tech- and relatively underused asset.
nology platform, stated David Shackleton, chief executive
officer at OpenBack. These insights can facilitate increased control over
timing of notification delivery as well as enable distinct,
"OpenBack's patented hybrid platform utilizes mobile personalized notifications to user segments, and provide
edge computing and machine learning to leverage user valuable user engagement metrics to evaluate the best times
data directly on-device, without it ever having to be and methods to send push notifications. With a bit of A/B
transferred to a third-party cloud server for processing," testing, enterprises can enable apps to see what is working
Shackleton said. "We offer the highest reliability delivery, and what is not and adjust accordingly to optimize push
with full insights on metrics into how users interact with campaigns for maximum returns, Shackleton stated. The
notifications on a rolling basis." platform's advanced features have resulted in click-through
rates (CTR) of up to 29 percent, which is nearly 15 times the
Shackleton went on to say that OpenBack is fully compliant industry average of 2 percent CTR, he added.
with all regional data privacy regulations, including CCPA,
COPPA, HIPAA and GDPR. In addition, end-users can Optimal mobile marketing
leverage the company's unique data signals to schedule the "OpenBack is dedicated to providing mobile apps the mobile
delivery of notifications for optimal moments when users marketing tools they need to better communicate with their
are most likely to engage. users," Shackleton said. "With our hybrid platform that
Patented, hybrid platform uses device-side data leveraging, apps can send users more
relevant, personalized messages at more appropriate times
OpenBack's mobile engagement platform comprises the of the day."
heart of the company's technology suite, Shackleton noted.
The platform provides customers with access to push The OpenBack mobile engagement dashboard and metrics
notifications and in-app messages. It includes application help mobile apps of all kinds fine tune push campaigns
and onboarding support and an easy, intuitive multi-app for long-term optimization that ultimately improves
dashboard for tracking metrics, performing A/B testing the customer experience and leads to a greater goal of
and managing push campaigns across an entire ecosystem, conversions and revenues, Shackleton stated. "We hope to
he said. make our device-side, metrics-driven approach a global
standard," Shackleton said, adding that he hopes industry
Summarizing key advantages of the OpenBack mobile stakeholders will continue to explore the full potential of
engagement platform, Shackleton stated it enables complete push notifications as a marketing tool.
data privacy compliance by delivering push notifications
on behalf of mobile apps; supports real-time notifications
at optimal times; and provides enhanced metrics and Company: OpenBack
visualization of push campaigns across multiple cohorts and Product: Mobile Engagement Platform
analytics, which can further optimize click-through, goal
conversion and revenue for push campaigns. "OpenBack is Website: https://openback.com/
ideal for payment apps, ecommerce apps, mobile wallets, or Contact: partners@openback.com
really any mobile app seeking to massively boost their app
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