Page 31 - GS221102
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Education


        This technology remains under         this version of web 3.0, it will also affect organizations beyond the technology
        development. For  example, goods      sphere since it is proposing to transform everything from the way people shop,
        and services, whether virtual or      navigate themselves from place to place, view real estate, seek entertainment,
        physical, can only be purchased in the   and interact with businesses.
        metaverse through each provider's
        own cryptocurrency. For example,      For fintechs and payment providers, the metaverse appears to be a natural
        if you connect to Decentraland,       pivot as it aligns nicely with their inherently digital-first, flexible nature, and
        you can only use MANA. This is a      they are well positioned to push the market forward.
        demonstration of the role payments
        providers can play, by enabling the   But taking advantage of the opportunities the metaverse has to offer in the
        purchase of goods and services in the   future means cementing brand awareness and engagement now. If it is a
        metaverse regardless of whether the   success, payment providers will have an entirely new market to cater to where
        user owns cryptocurrencies.           the most familiar and trusted brands will have the advantage.
        At this stage, it's difficult to determine   While it remains to be seen whether visions for the metaverse will come to
        the effect the metaverse will have on   fruition or fizzle out over time, the concept has the potential to disrupt the
        the development of cryptocurrencies.   global economy by requiring that businesses, across all industries, invest
        That said, this technology is already   in better technology and drive competition to provide effective metaverse
        playing a large part in making crypto   experiences to consumers.
        and blockchain technology more
        mainstream, and a harmonious co-      Sascha Münger began his career at SIX Group in 2007 in accounting and treasury prior to mov-
        existence  of  these  and  traditional
        currencies is likely not far away.    ing to the payments division at SIX Payment Services, where he was, among other roles, product
                                              and project manager for the launch of the Swiss mobile payment solution TWINT. Following the
        No less significant than crypto are   acquisition of SIX Payment Services by Worldline in 2018, https://worldline.com/en/home.html,
        non-fungible tokens (NFTs). Each      Münger has held the role of senior product manager, with a particular focus on special topics such
        NFT represents a unique item,         as crypto payments, web3 and the metaverse. https://www.linkedin.com/in/sascha-münger/
        with blockchain records that store
        information about the digital file.
        NFTs are becoming increasingly
        popular already as a form of payment,
        as they can be easily transferred
        between users.

        Since they use blockchains in the
        same way as crypto, NFTs are an
        effective way to give owners proof
        of ownership, to transfer value
        securely, and provide accessibility
        and anonymity.

        The potential opportunities presented
        by the metaverse are incredible, but
        it is not without its challenges. Still
        at a highly embryonic stage, the
        concept presents several obstacles
        for  merchants,  financial  institutions
        or any business that wants to reach
        this new world. When it comes to
        payments, issues regarding  data
        privacy  and  payment  fraud  are
        concerning while consumer behavior
        and shopping preferences may
        represent a big adaptation challenge
        for some businesses.
        Looking ahead

        While the metaverse is primarily
        expected to transform the technology
        sector, where many companies will be
        creating the infrastructure to power
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