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Education

That is why many business owners Going green
are now purchasing a POS system
compatible with a credit card reader When customers place their orders, it is best to use biodegradable or recyclable
to seamlessly take customer pay- bags, utensils and straws. Many states are now making it illegal to use all
ments. Now, many POS systems ac- plastic items. And regardless of where a business is located, it is always a good
cept more than just major credit card idea to follow state law. However, if no state laws govern where a business may
companies and accept EBT, EMV, Ap- be located, being more environmentally friendly has become trendy.
ple Pay, Google Pay, etc.
So encourage your merchants to inform customers about their commitment to
This provides customers with more being more environmentally conscious. Restaurant owners, for example, can
payment options and increases the purchase recyclable and biodegradable restaurant supplies that clearly state
likelihood of customer satisfaction, that they are environmentally friendly. When ringing up customers, give them
as they have more ways to complete the option of receiving their receipt via email or text rather than printing it.
a purchase. Businesses that accept
credit cards online and in person To keep up with customer demand and remain competitive in the marketplace,
can reach a larger consumer base, in- store owners should strive to stay ahead of the curve when it comes to
creasing their profit margins, which developing trends. That is why it is critical to constantly research what new
can help them in the long run. retail trends are emerging each year.

Delivery services Of course, useful trends will continue to be popular for many years to come, but
store owners can always develop them further. It is possible that by expanding
Online food delivery also soared on these trends and using more creativity to promote a business, a company
through the pandemic, and the mar- will look more successful than its competitors ever did. So, start researching,
ket is expected to grow to $266.05 planning to help your merchant customers implement these trends and
billion from 2023 to 2027 (see www. strategies today.
yahoo.com/now/global-online-demand-
food-delivery-113300258.html).
Elie Y. Katz is founder, president and CEO at National Retail Solutions (NRS), https://nrsplus.com.
Approximately 60 percent of cus- Contact him by phone at 201-715-5179 or by email at ekatz@nrsplus.com.
tomers prefer to order takeout rather
than dine in; many customers find
ordering online more convenient and
love that they can get more discounts
when ordering online.

Food delivery services like Door-
Dash, Instacart, Caviar, GrubHub
and UberEats notify customers when
their food is ready, picked up, and
delivered to their door. These apps DON’T DREAM OF IT,
show when a customer receives their
food, whereas there is no way to pre-
dict when they will receive their food TRAIN FOR IT!
in a restaurant. Customers no longer
have to wait hours in restaurants for
food, revolutionizing the food indus-
try. ACH • LEVEL III • EMV

Business owners should take advan- WEB • RECURRING
tage of this opportunity and offer
these services to customers. Offer-
ing these services can lead to more CASH DISCOUNT
customers, a stronger online pres-
ence and higher revenue. Not only CUSTOMER DATABASE
that, but doing so can be beneficial
for people who do not have enough
time to shop or are medically unable
to go out to eat. These people can find C A L L F O R T R A I N I N G
the store from wherever they are, and
who knows? They might become re- 8 0 0 - 2 9 6 - 4 8 1 0
peat customers.

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