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Education

ers to exploit weaknesses in payment data encryption. willing to work with independent operators for the future
Most new machines are already equipped with the latest success of their businesses. These companies offer a vari-
PIN pad technology and software. However, like every ety of benefits, including access to better, more leveraged
other ATM upgrade, older machines will need hardware pricing; a larger impact in negotiation with vendor part-
or software upgrades—or both. Then there are the models ners as well as potential retail or financial locations; and
that are simply beyond the capability of supporting the access to a wider-range, more robust service organization.
latest update and must be replaced.
Ensuring ATMs offer reliable and safe financial access to
What to do now? consumers can be a heavy burden. Ongoing updates, up-
Two major factors affect ATM deployers and FIs managing grades and mandates make it a chore. But neither FIs nor
an ATM upgrade of this caliber: planning and resources. ATM deployers have to carry the burden alone. Even in the
But neither of these needs to be an obstacle in ensuring the face of these quickly approaching changes, opportunities
safety of consumers or businesses. Options are available exist to improve operations, budget, and the bottom line.
to ease the burden of this and future upgrades ... because
we all know they're coming. With myriad changes coming to ATMs, including PCI
compliance, ATM deployers and FIs don't have to go it
Banks and credit unions that are sick and tired of spend- alone.
ing time and money on seemingly endless ATM opera-
tional concerns (plus upgrades) might benefit from an With more than two decades of executive level sales and operations expe-
outsourcing program. This solution leverages a single, rience in the payment processing arena, Maya Fuentes serves as Senior
trusted ATM deployer partner to take over the compli- Vice President, Sales and Marketing with Paramount Management
ance, operations and day-to-day management of one or Group. In her current position, she is an integral part of the executive
more machines. This way, the burden of capital expense, management team, manages the company's sales and marketing
up-time, and upgrades falls on the shoulders of a known efforts, and specializes in mergers and acquisitions. Connect with Maya
vendor partner, not on the budget and time of the FI. ATM via email at maya.fuentes@paramountmgp.com or through LinkedIn
deployers don't have to go it alone in the perpetual up- at www.linkedin.com/in/maya-fuentes-atms/.
grade cycle, either. Larger industry partners are ready and

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