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Education


        Flipping the script:                                    them, which is typically the front-end or authorization
                                                                side. The back-end requires extensive coding to a legacy
        Visa's platform                                         solution.
                                                                Adyen recognized the limitations of legacy processors,
        connect                                                 especially when entering new markets and geographies,
                                                                and built a native, ground up, modern tech-stack payments
                                                                solution. Adyen's solution will enable faster integrations
        By Ken Musante                                          and open more markets and products, but it comes at a
        Napa Payments and Consulting                            cost. Customers are beholden to Adyen, have limited
                                                                integrations, scarce device certifications and are not in a
                 raditional processors FIS, Fiserv and Global   position to negotiate costs.
                 Payments collectively process over half of all
                 U.S. originated payment transactions. Some     To  overcome  some  legacy  issues,  Visa  and  others  are
        T banks, like Chase and U.S. Bank have their own        developing solutions that will elevate development efforts.
        processing. All of them have a legacy problem: their code   Visa introduced Visa Platform Connect APIs to enable
        was outdated decades ago.                               acquirers and fintechs to process through a direct interface
                                                                to Visa—and for all card networks. The connection may
        At the millennium, these processors scrambled for COBOL   be either via a cloud-based or traditional server. While
        developers to ensure the world would not end at the     the end points and certifications are limited, it allows for
        dawn of the 21st century. To enable this, engineers were   instant, embedded connection to Cybersource with all
        scrambling to modify two-digit years to four, but because   Cybersource's capabilities and integrations.
        the  code  was  written  in  COBOL,  they  had  difficulty
        finding engineers who could interpret and modify the    This solution will speed time to market and enable fintechs
        code.                                                   to focus on their own solutions rather than processing
                                                                payments. Payment platforms will need to employ and
        These same legacy systems continue to power card        integrate with a back-end settlement provider, and while
        transactions. They are difficult to replace. To do so,   the path may take them back to a legacy processor, they
        you would need to duplicate the certifications to all   may choose an alternative, modern processor to settle
        endpoints—every certified device or solution multiplied   transactions.
        by the number of card brands. Any end-to-end encryption
        and the connection to the card brands themselves would   To provide context, I reached out to Kapil Pershad, CTO
        need to also be certified.                              of Payzli and Travis Chrisman, President of CoastalPay.
                                                                The platform's modern API structure, product stack,
        Thirty years ago, a large processor endeavored to       ease of integration, and embedded Cybersource gateway
        consolidate all of its platforms onto a single platform. This   drew Pershad's initial interest. Pershad also found the
        failed because of the unique functionality or integration   access to robust data sets and the simplified fee structure
        within each platform.  Out of a dozen or so platforms, only   appealing. As Payzli collaborated with the Visa Team,
        one was eventually sunset after many years.             Pershad appreciated the flexibility and responsiveness in
                                                                tailoring the emerging offering to the requirements of a
        Thus, these processors maintain monolithic code         contemporary payments platform.
        repositories that are expensive to upgrade.  Nearly all
        of their bandwidth is decked out against the card brand   Chrisman and Coastal Pay appreciated many of the same
        mandates and little if any discretionary projects are   features cited by Pershad but mentioned  additional,
        prioritized. Ideally, new functionality is built outside the   specific use cases. Coastal Pay will utilize Visa Direct as
        processor as a module.                                  a way to serve gaming clients via push payments. Both
                                                                Payzli and Coastal Pay expect to be live in the first quarter
        This can work for some features but is impractical for core   of 2024.
        functions. For example, a gift card solution could exist
        entirely as a separate code base and invoked when needed,   I remain excited by the prospects and capabilities of a
        but this would be difficult if the feature was to evaluate   modern authorization provider that may be accessible by
        every transaction such as a currency conversion solution.   traditional processors and fintechs alike.
        Consequently, legacy processors endeavor to maintain the   As founder of Humboldt Merchant Services, co-founder of Eureka
        existing code base as stable as practical.              Payments, and a former executive for such payments innovators as
        Overcoming legacy issues                                WePay, a division of JPMorgan Chase, Ken Musante has experience in
                                                                all aspects of successful ISO building. He currently provides consulting
        To enable easy connectivity, these processors built modules   services and expert witness testimony as founder of Napa Payments
        that allow for modern connectivity via API's. While this   and Consulting, www.napapaymentsandconsulting.com. Contact him
        is needed and allows for much quicker integration, the   at  kenm@napapaymentsandconsulting.com 707-601-7656 or  www.
        modules are only effective for the solutions connected to   linkedin.com/in/ken-musante-us.
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