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Education

The path to prepaid's Embedded payments will continue to deliver conve-
nience
secure, digital future Instant gratification, speed and efficiency create a seamless
shopping experience for customers. McKinsey & Co.
found that with 50 percent of card spending in the United
States taking place online and a substantial portion of
organizations relying on software solutions for managing
business, companies that feature seamless embedded
payment options swiftly surpass the competition.
Embedded payments offer instant gratification, letting
purchasers immediately buy an item without leaving the
app/website.

The embedded payments market is already on track to
to surpass $138 billion (see http://tinyurl.com/4ucsud5z).
These payments offer intuitive checkout experiences by
removing extra steps, keeping customers on one website
and reducing the time required to complete a transaction
through simple actions like Purchase Now buttons.

Major brands like Amazon and Uber take embedded
By Mark Chambers payments further with gift card integration. Allowing
BlinkSky users to seamlessly access digital gift cards can increase
user convenience, speed up transactions, reduce cart
n today's digital-centric world, businesses must abandonment and improve conversion rates. Starbucks has
keep pace with the fast-moving digital payments even used gift card integration to incentivize customers
landscape. Gift cards are being used in innovative through its loyalty rewards program.
I ways to securely transfer value, enhance loyalty
reward programs and power embedded payment solu- While integrating an embedded payments platform
tions. This article shares insights into the state of gift cards might seem daunting, low-code/no-code integration
and the digital evolution of this popular payment option. capabilities exist, allowing for collaboration and ease of
use. Low-code enables non-developers to allow anyone
AI's expansive role will to automate software development through drag-and-
keep shaping the industry drop functionality. Quick and seamless integrations

With 76 percent of consumers already expecting compa- translate to quick and seamless transaction experiences
nies to understand their needs and expectations, accord- for consumers.
ing to All Digital Rewards (see http://tinyurl.com/3m6spt6b) New delivery options will prioritize flexibility
AI is an important tool for unlocking increased brand en-
gagement and loyalty. Advanced gift card platforms enable recipients to choose
which business their gift card will be valid for after
For example, imagine the convenience of sending digital receiving the gift card. Whether trying to find an easy
gift cards or managing rewards with natural language way to provide gas cards for employees of a nationwide
specifying recipients, amount, card choice and delivery company, recognizing a remote employee's decade-long
times. Such streamlined interactions would prove in- tenure or thanking a first-time homebuyer for their
valuable for companies distributing holiday gift cards, business, offering an array of card options until the time
managing incentives in connection with corporate goal of purchase empowers purchasers to celebrate moments
attainment, or sending perfectly timed, digital rewards uniquely and ensures recipients receive gifts they truly
to recognize their team when a quota is achieved or an want, or can access exactly what they need with the card.
important deal is signed.
Life moves fast. Taking the guesswork out of gift-giving
As AI platforms evolve to better understand the context for families, colleagues and customers can make the
and provide more valuable interactions for customers, process smoother. You think you know exactly what your
companies that serve them can build trust and increase customer wants or what your niece needs, but being able
efficiency while providing an enhanced user experience. to swap cards with no barriers ensures you will never be
wrong. Picture a gift-giving revolution where technology,
Other growing uses of AI include creating personalized driven by AI and dynamic card selection, ensures your
experiences tailored to each buyer. Spending habits and recipient always receives the card they value most,
brand preferences can be instantly analyzed via algo- redefining the landscape of holiday shopping, corporate
rithms, offering relevant purchase recommendations. spending and incentive strategies. Take the stress out of

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