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                                                                exposed, scammers can easily spend or reallocate money.
                                                                One effective solution is the adoption of dynamic hosted
            While integrating an embedded                       barcodes, which allow gift card issuers to autonomously

             payments platform might seem                       generate new card details after each transaction. Other
                                                                crucial security measures include continuous real-time
               daunting, low-code/no-code                       transaction monitoring and real-time fraud monitoring.
               integration capabilities exist,                  Embracing a future-forward approach
                allowing for collaboration                      When it comes to financial transactions, companies have
                       and ease of use.                         the power to adapt and innovate in response to escalating
                                                                security issues, exceed swiftly changing consumer
                                                                expectations and stay on top of cutting-edge advancements
                                                                like AI.
        gift-giving by offering  the best gift of all: a digital gift
        card toward whatever the recipient wants.               The future of the digital payments landscape relies
                                                                not solely on technological advancements, but also on
        Battling gift card fraud will persist                   a customer-focused approach ingrained within your
                                                                business. Forward-thinking companies will leverage AI-
        According to the Better Business Bureau, gift card fraud   driven communication and personalization options to
        cases increased by 50 percent in 2023, with online shoppers   provide fast, flexible payment options.
        being the primary target. The Federal Trade Commission
        reported losses through September 2023 totaling $147
        million, raising concerns for the industry overall. From   Mark Chambers is CEO of BlinkSky, https://blinksky.com, which enables
        social engineering to in-store card manipulation, scammers   companies to quickly build their own digital rewards programs, offering
        have several tactics to acquire sensitive information from   incentives to supercharge customer acquisition and loyalty.
        physical gift cards. Once gift card information has been





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