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Regardless of my tenure at WePay, financial firms and tech system of face-to-face and ecommerce. Omnicommerce
companies strived to intersect a consumer’s wants and expands the channels and experiences to offer on-demand,
needs. Fintechs aspire to arm a technology company with delivery, curbside pick-up, in-person and mobile options.
the requisite financial trust to disrupt federally insured Social media and voice-activated devices continue to add
banks and investment houses, or to provide traditional dimensions. Businesses must adapt and combine online
financial institutions with the requisite technology and and offline interactions with a payment system that
agility to outmaneuver a Silicon Valley startup. In both supports the interactions, inventory and transactions
cases, the technology is built to communicate through demanded by omnicommerce.
application programming interfaces (APIs).
Payments must remain fast, seamless and efficient yet
APIs are easier to integrate with other applications, evolve to account for the multitude of entry points.
allowing engineers to rapidly scale services. Instead of Google, Apple and PayPal continue to vie for consumers
a monolithic program, microservices may be developed credentials. The Holy Grail is the super app that obviates
so code may be incrementally added and refactored to the need for interchange and directly connects consumers
accommodate dynamic business needs. and merchants. This will occur. I know this as certainly as
I know I will one day perish. But it may be easier to predict
APIs were the pathway that allowed for independent the date of my death than the day the super app overtakes
software vendors (ISVs) to be recognized as a part of the card networks. Godspeed.
a payments strategy. ISVs would build out a business
operating solution around a specific vertical and monetize As founder of Humboldt Merchant Services, co-founder of Eureka
their offerings through payment processing in a semi- Payments, and a former executive for such payments innovators as
integrated solution. The asset value of these new payment
channels was many times the multiple of traditional WePay, a division of JPMorgan Chase, Ken Musante has experience in
payment channels. all aspects of successful ISO building. He currently provides consulting
services and expert witness testimony as founder of Napa Payments
The pandemic pulled forth omnicommerce faster than and Consulting, www.napapaymentsandconsulting.com. Contact him
video killed the radio star. It is no longer a two channel at kenm@napapaymentsandconsulting.com 707-601-7656 or www.
linkedin.com/in/ken-musante-us.

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