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Spotlight Innovators

this year, Taffer endorsed Harbortouch's touchscreen POS merchants incorporate these technologies into their
systems and also announced that he is partnering with the unique business models.
company to collaborate on development of the industry's
first "smart” POS (sPOS) system. Harbortouch, a full merchant services provider
In addition to the indisputable benefits of selling integrated
"In my experience, I have found Harbortouch's POS POS systems, Harbortouch offers sales partners a full
solution to be the best in the industry," Taffer stated. "Their range of merchant services solutions, services and support.
POS system is unparalleled in terms of both price and The company debuted the first free electronic cash register
capabilities, the two most critical elements for any small and countertop terminal programs and continues to lead
or mid-sized businesses' success. I am proud to integrate payments industry innovation.
my proven tools for increasing revenue with their best-in-
class system and bring the first truly smart POS system to Harbortouch sales partners have access to resources,
market." educational tools and dedicated specialists to help them
grow and prosper. The company continues to evolve its
POS systems reward the people who sell them, too. free terminal and electronic cash register programs, which
Unlike countertop terminals that only process credit feature best-in-class products and services.
card transactions, POS systems are integrated business
management solutions with enhanced capabilities Following are additional benefits
designed to help service providers, merchants and available to Harbortouch sales partners:
consumers alike.
Free terminals: The Harbortouch free terminal offering
Following are key benefits to selling includes both a merchant-facing VX 520 terminal and
integrated POS systems: customer-facing VX 805 NFC/EMV PIN pad, which
deliver a more practical and ergonomic setup than most
• Lower Attrition: POS systems do more than payment standalone EMV terminals. The unit is also available as
processing; they manage numerous business-critical an all-in-one solution for merchants who prefer not to use
tasks, making them indispensable. Merchants who a PIN pad. This terminal offering is the best EMV/NFC
use them are less likely to leave or be receptive to solution available.
competitive offers. Studies show attrition rates are 66
percent lower among merchants with POS systems Free POS: Why would a merchant choose a standalone
than among those with standalone credit card credit card terminal when they can receive a full-featured
terminals. touch-screen POS system for free? The ability to offer a
• Enhanced Profitability: POS systems appeal to free POS system sets Harbortouch sales partners apart
high-volume, high-margin merchants, who rely from the other bank card sales reps.
on advanced technologies to run their businesses.
Meeting these requirements gives service providers Differentiation: Instead selling on rate or offering low
a competitive edge and access to an elite class of value, "me-too" terminals, Harbortouch sales partners
merchants that remains out of reach to those who provide high-value solutions that business owners can
are stuck selling just credit card
terminals.
• Improve Margins: POS systems
are intelligent solutions with the
capacity to enhance a merchant's
business. Selling these systems
redirects discussions from rates and
fees to how to improve operations
and get a fast return on investment
(ROI). Sales partners can seal the
deal without decreasing margins.
• Future-Proof Accounts: Selling full-
featured POS systems is a world apart
from selling credit card processing. It
facilitates true partnerships between
merchants and service providers
that encompass all facets of business
management. As new payment types
and technologies emerge, service
providers will be first in line to help

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