Page 37 - GS170502

Spotlight Innovators

the ISO and funding communities, mentoring business
owners, ISO's and merchant level salespeople (MLSs)
along the way. Through these efforts, he met Sabin Burrell,
CEO of BlueSquare Resolutions, one of the most active
portfolio residual buyers in the marketplace.

"Sabin and I met, became friends, shared a few secrets of
uper G Funding, based in Newport Beach, the bankcard business, and eventually did a few deals
CA, is a national provider of business financ- together," said Ginsberg. "After becoming familiar with
ing solutions with loans ranging in size from each other's business styles, we have joined forces to
S $100,000 – $5,000,000. Founded in 2008 by suc- offer a full suite of services related to financing ISO's and
cessful entrepreneur Darrin Ginsberg who built several processing services."
national Independent Sales Organizations (ISOs), Super
G’s lending strategy is based upon years of working with BlueSquare Resolutions, one of First Data's largest ISOs,
businesses that are either constrained by traditional com- aligned with Super G Funding in 2016 and between the
mercial institutions or simply do not have access. Based two entities have funded over $90 Million to approximately
on its 5 year performance with minimal bad debt, Super 600 ISOs in amounts ranging from $25,000 to $5 million
G raised a committed fund to expand its team of profes- in addition to purchasing and selling over $100 million
sionals, increase check sizes to be able to invest up to $5 dollars of portfolios Blue Square and Super G are now
mm per deal and scale its residual based loan strategy to breaking the mold of typical portfolio acquisitions, using
additional markets. their combined expertise to create tax-efficient structures
for its ISO partners that allow them to continue to grow
What’s New: their businesses while increasing their respective margins.

Power in numbers: a new "The larger you are, the more diverse your portfolios are,"
Burrell said. "A liquidity event can help enterprise-scale
partners take some chips off the table; and a BlueSquare
way for ISO's to scale partnership can help smaller ISOs leverage our pricing
and reduce operational expenses."
Partner, grow with us
here's a lot to consider when selling a portfolio
or residual stream. Many ISOs would say, "I've Both Burrell and Ginsberg see their program's open-
worked hard to build this book of business; I endedness as a true differentiator. From its onset, the
T want to continue to grow, and I don't know if I strategic partnership of BlueSquare Resolutions and
should borrow against my portfolio or sell it for less than Super G Funding was designed to support growth and
I think its worth." Additionally, selling an entire portfolio innovation, welcoming new partners and fresh ideas.
may result in starting over from scratch, with no recurring They attracted Jeff Brodsly, CEO of Chosen Payments,
revenue, high overhead and even higher burn rates. a Los Angeles based First Data ISO. Inspired by their
entrepreneurial spirit and vision, Jeff became an early
Darrin Ginsberg, Chief Executive Officer at Super adopter and ultimately a partner, adding his expertise as
G Funding, and Sabin Burrell, CEO of BlueSquare an ISO originator to the partners' finance and portfolio
Resolutions, have helped large and small clients navigate acquisition experience.
these difficult decisions and find creative ways to grow
their businesses. Among their many approaches to Brodsly was the first to partner with Super G Funding and
financing, flexible debt and equity options enable Super Blue Square Resolutions, but certainly not the last. "Darrin
G Funding & BlueSquare to structure deals that are
extremely customized for business owners.
"After years of organically building several ISO's and both
purchasing and selling ISO's and Portfolios, I wanted to
tailor solutions for ISO's that enabled them to continue
to own their book of business and yet give them some
liquidity or growth capital for the business," Ginsberg
said. "As part of our business, we work with our clients
and partners from initial funding through execution to
ensure the best outcomes for their businesses."
Modeling partnership

Throughout his twenty-three years in the payments
industry, Ginsberg actively promoted best practices in
37