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Spotlight Innovators

had been a mentor to me for four to five years," he said. • Providing short and long term exit plans
"When I saw the opportunity to partner with him and • Maximizing the hard work each ISO puts into their
Sabin, and fully understood the potential we have working career
together, I didn't hesitate." The partners pooled their talents
for the greater good, leveraging their individual expertise "It takes more than a quarterback to win a Super Bowl,"
and resources. Brodsly still owns 100 percent of Chosen Brodsly said. "It takes collective talent, expertise and focus
Payments, where he has consistently achieved large year- to carry the team to a major victory. And that's exactly
over-year growth, making First Data's coveted Presidents what we can offer you, as part of our ISO Super Bowl
Club four years in a row. As a processor for some of the team. Join our collective, leverage our resources, utilize
world's leading retailers, he has established partnerships our technology, get way better pricing, and keep your
in select vertical markets and with the ISV community. brand.".

"I recently reached an inflection point in my business,
where I realized a majority of my net worth was in one
company, Chosen Payments," Brodsly said. "I wanted to
take some chips off the table and diversify myself while
keeping 100 percent of my company and not impacting my
clients." Working with Burrell and Ginsberg to structure
the perfect deal for his company made Brodsly want to
share his story with other ISOs, noting, "As an ISO, you're
working hard every day building your business, and
rarely see the fruits of your labor other than making a
comfortable living; so why not diversify your risk and put
some money aside for your future or your kids, use some arbortouch is a leading national supplier of
grow capital to improve operations of your ISO and not point of sale (POS) systems, credit card pro-
get stuck on the hamster wheel?" cessing equipment and a full range of mer-
H chant services. Ranked by the Nilson Report as
Recent Mercury/Vantiv and Heartland/Global mergers one of the largest payment processors in the United States,
clearly demonstrate that everyone is rolling up, Brodsly Harbortouch currently handles the merchant accounts for
said. What happens to the small and medium guys who over 120,000 merchant locations and processes in excess
have to compete with bigger processors? By joining the of $10 billion annually, with those numbers continu-
collective, we can leverage our own economies of scale ally increasing. The company offers an unparalleled free
and help each other grow, he added. equipment program that supplies a full-featured POS
system to restaurants and retail businesses with no up-
Become your own multiplier front costs.

"It's no secret that ISOs can use better pricing, better What’s New:
support, better technology, financing, and/or advisory
services," Brodsly said. "I look forward to welcoming other
like-minded ISO's to our team." Jon Taffer endorses
ISO to stay competitive, this strategic partnership can Harbortouch POS
Recognizing the increasingly complex needs of today's

customize liquidity options and growth services for ISOs,
including: on Taffer is best known as the outspoken host on
• Acquisition capital to purchase portfolios or sub- Spike TV's hit show Bar Rescue where he trans-
agent residuals forms struggling bars into profitable hotspots.
• Marketing capital to purchase terminals or fund J However, Taffer is much more than meets the
eye. Jon is recognized internationally as an award-win-
marketing campaigns ning hospitality consultant. With over three decades of
• Purchase ISO residual streams of any size and on any hands on experience, he has owned and operated 17
platform hospitality businesses, consulted with over 800 venues
• Outsourced back office functions to reduce office and in 30 countries and has worked with powerhouse brands
personnel overhead like Hyatt Hotels, Hilton Hotels, TGI Fridays, Subway,
Wolfgang Puck Express, Anheuser-Busch, AMF Bowling
• Allow ISO's to focus on new sales when our staff Centers and many more.
handles the rest
• Tax efficient sale strategies Over this impressive career, Taffer has worked with
• Determining if a loan or sale is right for you hundreds of products for bars and restaurants, but he has
never officially endorsed any product until now. Earlier
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